June 12-13, 2018 • Madison, Wisconsin
“The best credit union conference I have ever been to!”
Learn how to connect, inspire and deliver
The How To Conference by CU Water Cooler is all about getting stuff done. Our speakers are tasked with showing you how your credit union can impact your community and breakthrough. Widely considered the TED Talks of the credit union movement, the annual CU Water Cooler conference brings together top thinkers, leaders and doers in co-operative finance, technology, research and innovation for a two-day event like no other. We’re putting together a stellar speaker line-up and agenda and we'll be exploring how credit unions can connect, inspire and deliver.
We picked a venue limited to 180 attendees and we expect to sell out. Based on past CU Water Cooler events, the audience will be a mix of CEOs, VPs, managers and specialists from all parts of the credit union including leadership, marketing, IT, operations and HR. Plus, we always attract a number of progressive consultants and technology vendors. We encourage you and your peers to attend. You will find the content and conversations stimulating and useful.
2017 Conference Feedback
Reserve your spot today
Since Madison is the hub of the credit union industry, we expect tickets to sell out quickly. Attendance includes lunch, light snacks and beverages throughout each day. Breakfast and dinner are on your own.
$649 CU Employees • $1,599 Four Pack • $2,099 Six Pack • $849 Vendors
Cancellation policy: All ticket purchases are non-refundable and cannot be transferred to future events. If you cannot attend the event, you can transfer your registration to another person for the 2018 event only.
Two days of top-notch speakers await
An agenda filled with and thought-provoking topics will be posted soon. The speaker line-up will include a mix of outside experts and industry insiders. We guarantee that each speaker will have something unique, interesting and useful to share.
Keynote: Elizabeth Dunn
Dr. Elizabeth Dunn is a professor in the Department of Psychology at the University of British Columbia. Dr. Dunn conducts experimental research on self-knowledge and happiness, with a current focus on how mobile technology can both support and undermine human well-being. She is the co-author of Happy Money: The Science of Happier Spending (Simon & Schuster) with Dr. Michael Norton and will present research on the science of spending. This will help credit unions create happier employees and provide "happier products" to their members.
Meet our headliners
Meet our PechaKucha speakers
A few photos from our 2017 event at the Majestic in Madison.
At the center of the movement
Madison, Wisconsin is known as one of the "best college towns" and one of the "happiest cities in the world." It's also know as "credit union mecca" and is home to many of the credit union movement's key associations and organizations including WOCCU, CUNA, CUNA Mutual, CUES and Filene Research Institute to name a few. We couldn't think of a better place to get together to discuss the future of credit unions!
The venue and travel
We've all been to too many conferences in beige hotel conference rooms, sitting on uncomfortable stacking chairs, looking at crooked little screens, listening to awful sound and eating rubber chicken. We feel strongly that where we hold our events is as important as who's on the agenda—that's why we're excited to be at the Majestic Theatre, a legendary music venue in the heart of downtown Madison. This convenient location is 15 minutes from the Dane County Regional Airport.
We've arranged a block of hotel rooms at the Best Western Premier Park in Downtown for our attendees starting at $159 per night. Please note that Madison is very busy during our time there, so we recommend making reservations soon. Reservations can be made by individual attendees through this special link.
115 King Street, Madison, Wisconsin 53703
Planning your trip
For those traveling by plane, there is no need to rent a car. There are plenty of hotels within walking distance. Entertainment and dining options are also a short walk away. Grab a cab to and from the airport and you'll be set!
Currency is a credit union-focused marketing firm. Our unique programs—It’s a Money Thing and Young & Free—focus on helping credit unions raise awareness, build relationships and foster financial empowerment with young adults and families. Our It’s a Money Thing program helps credit unions exceed the fifth co-operative principle—providing education and financial training for members and staff.
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Day 1 Lunch Sponsor CUNA Mutual Group is a financially strong insurance and investment company. For generations, we’ve partnered with credit union leaders to protect and grow their businesses, and help people plan, protect and invest for their future. CUNA Mutual Group offers commercial and personal insurance products; lending and payment security solutions; and retirement, investment and marketing services.
Day 2 Lunch Sponsor Changing finance for good. The Happy Money Movement is the only partnership of people, products and companies united in helping everyone find more happiness in their money based on who they are and where they are in life. We're a team of research and clinical psychologists, data scientists, neuroscientists, designers, technology experts and financial services professionals, working together to maximize your happiness through the combination of psychology and money.
Q&A / NPS Sponsor Member Loyalty Group is a CUSO that helps credit unions drive bottom-line results through organization wide Voice of the Member programs. Member Loyalty Group was formed by leading credit unions in 2008 to develop a common member loyalty benchmark for the credit union industry and was recognized as the 2012 winner of NACUSO’s Collaboration & Innovation Award. The CUSO has an exclusive relationship with Satmetrix, the Net Promoter® company, to provide credit unions with the most effective tools for managing a Voice of the Member program to collect and act on member feedback that increases loyalty, growth and retention.
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